Oct 5 2010

What does it take to be middle class in America today? Living on $50,000 per year in America.

Is it possible to live a middle class lifestyle in America with a household income of $50,000?  The recent Census survey puts the median household income at $50,000 for American households.  So technically speaking, this is the middle class.  Yet what we think of a middle class lifestyle including affordable public colleges, accessible healthcare, and […]

Feb 23 2010

The Expanding Economics of Austerity – Home Equity Loan Ads Replaced by Brown Bag Ads. Breakfast Sales take a hit as more Unemployed Avoid eating out.

The middle class of America is adapting to the new austerity taking hold.  Many are changing their habits to live in a market where credit is less accessible but others are having a hard time giving up the artifacts of the debt boom decade.  However you slice the numbers average Americans are confronting a leaner […]

Nov 12 2009

Lining up at Midnight at Wal-Mart to buy Food is part of the new Recovery. Banks offering Mattress Interest Rates. The Invisible Recovery Outside of Wall Street.

There seems to be a growing divide in the current U.S. economy.  On the one hand, you have the financial sector swimming in their bailout-induced profits like a modern day Scrooge Mcduck.  In their circles, it appears as if the recession is over.  On the other hand, you have average Americans seeing access to credit […]

Sep 1 2009

The American Consumer Meets Minimalism: How This Recession Will Change the American Consumer.

Is the American consumer forever changed?  Did the current recession alter the seemingly unrelenting spending machine known as the American consumer?  From early indications, it looks like some habits will be changed for a very long time.  This is a big shift given the nearly endless round of bubbles in the past 30 years culminating […]

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