Aug 17 2011

Middle class annihilation one penny at a time – 64 percent of Americans do not have adequate savings for an unexpected $1,000 expense. The crushing blow to income and household wealth.

The American middle class is furious and this is reflected in how people perceive their failed government but also a financial system that has largely profited from the failures of millions.  A recent Gallup poll shows that only 13 percent of Americans actually approve of Congress and the way they are handling their job.  This […]

Jul 21 2011

The four horsemen of the middle class apocalypse – what does it say that we as a nation bailed out the financially wealthy too big to fail banks yet failed to bail out the middle class?

What made the U.S. the envy of the world was the belief that if you worked hard enough and had the right kind of grit and intelligence that you would be able to enjoy the fruits of your labor.  This is what built the solid middle class after World War II.  The majority of people […]

Jul 19 2011

The rise of the dollar store – catering to a disappearing middle class with shrinking incomes has made dollar stores prosper in the last decade. In last decade Family Dollar grew by 62 percent in store count while U.S. population only went up by 8 percent.

Dollar stores for most Americans carry an odd sort of stigma.  In the past, these locations were seen as shopping hubs for the poor only.  Yet as we all know many in the once strong American middle class were thrown off the prosperity treadmill and into lower income brackets.  While companies struggle with growing dollar […]

Mar 18 2011

Austerity nation – 45 million Americans on food assistance programs. Americans shopping at discount dollar stores confronting the realities of a shrinking dollar and disappearing middle class.

From November to December of 2010 487,000 Americans were added to the food stamp program.  Keep in mind this all occurred while the stock market continued to soar and has rallied nearly 100 percent from the lows reached in March of 2009.  Working and middle class Americans barely have enough to pay for the monthly […]

Oct 5 2010

What does it take to be middle class in America today? Living on $50,000 per year in America.

Is it possible to live a middle class lifestyle in America with a household income of $50,000?  The recent Census survey puts the median household income at $50,000 for American households.  So technically speaking, this is the middle class.  Yet what we think of a middle class lifestyle including affordable public colleges, accessible healthcare, and […]

Feb 23 2010

The Expanding Economics of Austerity – Home Equity Loan Ads Replaced by Brown Bag Ads. Breakfast Sales take a hit as more Unemployed Avoid eating out.

The middle class of America is adapting to the new austerity taking hold.  Many are changing their habits to live in a market where credit is less accessible but others are having a hard time giving up the artifacts of the debt boom decade.  However you slice the numbers average Americans are confronting a leaner […]

Nov 12 2009

Lining up at Midnight at Wal-Mart to buy Food is part of the new Recovery. Banks offering Mattress Interest Rates. The Invisible Recovery Outside of Wall Street.

There seems to be a growing divide in the current U.S. economy.  On the one hand, you have the financial sector swimming in their bailout-induced profits like a modern day Scrooge Mcduck.  In their circles, it appears as if the recession is over.  On the other hand, you have average Americans seeing access to credit […]

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