Feb 23 2010

The Expanding Economics of Austerity – Home Equity Loan Ads Replaced by Brown Bag Ads. Breakfast Sales take a hit as more Unemployed Avoid eating out.

The middle class of America is adapting to the new austerity taking hold.  Many are changing their habits to live in a market where credit is less accessible but others are having a hard time giving up the artifacts of the debt boom decade.  However you slice the numbers average Americans are confronting a leaner […]

Nov 12 2009

Lining up at Midnight at Wal-Mart to buy Food is part of the new Recovery. Banks offering Mattress Interest Rates. The Invisible Recovery Outside of Wall Street.

There seems to be a growing divide in the current U.S. economy.  On the one hand, you have the financial sector swimming in their bailout-induced profits like a modern day Scrooge Mcduck.  In their circles, it appears as if the recession is over.  On the other hand, you have average Americans seeing access to credit […]

Sep 1 2009

The American Consumer Meets Minimalism: How This Recession Will Change the American Consumer.

Is the American consumer forever changed?  Did the current recession alter the seemingly unrelenting spending machine known as the American consumer?  From early indications, it looks like some habits will be changed for a very long time.  This is a big shift given the nearly endless round of bubbles in the past 30 years culminating […]

Aug 28 2009

Going Broke on $50,000: The Story of the Struggling American Middle Class. The $50,000 Median Household Budget.

The recent recession is exposing how many American families have been treading on the edge.  Problems were already in the system before the recession began but the downturn in the economy was the ultimate catalyst.  Many families were using credit cards as a means of supplementing a decade of stagnant wages.  The median household income […]

Aug 11 2009

Financial Brinkmanship: Forcing Americans to Spend and Discouraging Savings. Americans Decide to Save Forced by a New Austerity. Banks Offering Zero Percent on Your Savings Account.

Spending more than you earn is a financially devastating recipe for individuals and nations.  I’ve read countless pop financial books on how to gain and sustain wealth and those that have any substance always emphasize saving your money, spending less than you earn, and being prudent with your funds.  In no book did I ever […]

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