Dollar stores in million dollar neighborhoods. 99 Cents Store looking at Beverly Hills location in rise of the low-wage and high-wage economy. 1 out of 4 working Americans in low-wage work.

Whenever a jobs report comes out I always ask what kind of jobs are being added. There is a wide gap between skilled and unskilled labor building in this economy.  Those without the skills for select fields are being left behind to pickup jobs in the growing low-wage service sector.  It used to be the case that blue collar work with one paycheck was enough to pursue the American Dream.  That is definitely no longer the case.  We have 50 percent of college graduates under 25 working in jobs that do not require a college degree or are simply unemployed.  What we are seeing is a persistent trend that is creating a low-wage economy.  The system is learning how to work around this ongoing trend.  We now have a solid expansion of dollar stores catering to low income Americans.  Dollar stores are also popping up in unlikely locations.  That business is booming with 1 out of 7 Americans now receiving food assistance.  The US has a large portion of our population working in low-wage jobs.

Low-wage jobs in the US

The US has nearly 25 percent of the work-force in low-wage work.  This is much higher than many countries around the world:

low wage 2

It is important to note that we also have many people working in high paying fields as well (as a raw number higher than any country).  What is truly happening however is that the middle class is shrinking.  That is really the squeeze most Americans are feeling.  You have one side of the economy simply getting by and struggling to make ends meet as inflation hits on items like rent, food, fuel, healthcare, and education while the other end is growing their wealth substantially.

I was dismayed that this wasn’t the focal point of the election.  It should have been priority number one.  It was not.  A large amount of money and resources were spent keeping Americans in the dark or misinforming voters.  No matter the results of this election, this is a pattern that is likely to continue as low-wage jobs become a staple of our economy.

Change in income by ages

Young Americans have taken on the brunt of this recession in a variety of ways:

-They faced rising home values in the bubble (many bought near the peak)

-Many are facing rising rents

-Entering a weak workforce (see recent college graduate stats)

-Nominal rise in college prices hit them at a time of stagnant income growth

So it should be no surprise that young Americans have seen the weakest income growth:

income growth by segment

This has longer term implications for buying houses, cars, and starting families.  It shapes the way people think.  Similar to the generation emerging from the Great Depression, consumer behavior is remolded to deal with the strains on their wallets.  This permanent mindset is likely to impact investing and buying behavior for years to come.  Whenever I talk to younger Americans there is now a stronger craving for security when it comes to employment and this is understandable.

The middle class lifestyle is becoming much more difficult to have.  Two low-wage job households are the standard in the US.  The median household income is $50,000 and the per capita average wage is above $26,000.  This makes it challenging to save for retirement, purchase a home, and send your kid to college (with rising tuition).

The dollar store market

Spurred by this structural change in our economy, one sector has been booming and that is the dollar store economy.  Dollar stores are now everywhere around the country. In fact, the 99 Cents Store chain is eyeing a location in exclusive Beverly Hills:

“(LA Times) Discount chain 99 Cents Only Stores Inc. is shopping on Rodeo Drive.

The City of Commerce retailer, which has thrived in the economic downturn, announced that it was scouting real estate on the iconic street in Beverly Hills to open its flagship store, said Eric Schiffer, the company’s chief executive.

“We know many customers are driving from Beverly Hills to shop at 99, and they have been saying ‘Please open a location in Beverly Hills,'” he said.

Schiffer said the posh customers expected to shop at a new Rodeo Drive store are now driving to the 99 Cents store on Wilshire Boulevard near Beverly Hills. It is the best-performing store in the entire chain, pulling in sales of nearly $12 million last year, compared with the average of $5.2 million.”

Could there be anything more symbolic about what is happening to our economy than opening a dollar store right in the middle of one of the most expensive areas in our country?  As the chain mentions their best store is already near by and is pulling in sales of $12 million, a big jump from the average for other stores of $5 million.  Welcome to the low-wage dollar store economy.

RSSIf you enjoyed this post click here to subscribe to a complete feed and stay up to date with today’s challenging market!

TAGS: , , , ,

6 Comments on this post


  1. Frank said:

    Ya’ll got any fitty cent stores? I hear dey got da ‘Bama phones!!!
    Yo got yo’ disbility, sosh security, foooool stamps, you git ya phone n’ da guvmint done gives ya MO’ MONEY!

    November 3rd, 2012 at 6:25 pm
  2. Donald said:

    Recently, a Dollar store popped up in my neighborhood… Mountain View, CA. Surrounded by small towers of HP, Google, Rambus,… a dollar store in Silicon Valley. LOL

    November 4th, 2012 at 9:45 am
  3. expatriot said:

    Everything isn’t what it seems. The grass is always greener on the other side then you get there and realize it’s not green grass but dirt with dog shit all over it.

    November 4th, 2012 at 6:04 pm
  4. wkevinw said:

    The OECD data are suspect. Look at Greece, Portugal, Spain. Something is misleading about it.

    November 5th, 2012 at 5:46 pm
  5. Carter said:

    @ Frank, please don’t be a Dumb@$$. This is usually a site for intelligent commentary and insight. Commentary is also great for real observations and thoughtful posts.
    Thanks, Donald and expatriot…

    So, the Real question is what’s going to happen now to the Republican agenda of obstructionism– will it continue or will the Moderates return to power and can we actually have real leadership in our country and get something done?

    We need more people like Gov. Christie who will put BS partisanship aside and actually DO the jobs for which they were elected.

    November 7th, 2012 at 4:57 am
  6. clarence swinney said:

    What is wrong with republicans? We need revenue to balance the books,
    Fight for tax cut on top 2%
    2% own 50% financial wealth–get 30% individual income–include these incomes in millions–4000-3000-2000-1000-500-100-50-10
    They need more money?
    Republicans act crazy.
    We cannot keep adding to “their” debt added on since 1980.
    Yes! Their debt. Less than 1000 in 1980. Reagan cut top rate 70% and added 189% to debt
    Bush cut for top and added 6000 Billion to debt. Yes! 6000 Billion.
    Much added in Obama four a result of Bush policies
    CBO wrote 5100B was added 2001-2010 by Bush “new” policies
    Obama gets blame forBush add ons.
    Obama will increase spending less than any president—2% to 8% is predicted
    as his increase in four years.

    November 9th, 2012 at 1:21 pm


Subscribe Form

Subscribe to Blog

My Budget 360

Enter your email address to receive updates from My Budget 360:

100% Private & Spam Free.


Subscribe in a reader


Popular – All Time

  • 1. How much does the Average American Make? Breaking Down the U.S. Household Income Numbers.
  • 2. Top 1 Percent Control 42 Percent of Financial Wealth in the U.S. – How Average Americans are Lured into Debt Servitude by Promises of Mega Wealth.
  • 3. Is college worth the money and debt? The cost of college has increased by 11x since 1980 while inflation overall has increased by 3x. Diluting education with for-profits. and saddling millions with debt.
  • 4. The Perfect $46,000 Budget: Learning to Live in California for Under $50,000.
  • 5. Family Budget: How to go Broke on $100,000 a year. Why the Middle Class has a hard time Living in Expensive Urban Areas.
  • 6. Lining up at Midnight at Wal-Mart to buy Food is part of the new Recovery. Banks offering Mattress Interest Rates. The Invisible Recovery Outside of Wall Street.
  • 7. You Cannot Afford a $350,000 Home with a $75,000 Household Income!
  • 8. Crisis of generations – younger Americans moving back home in large numbers. Student loan default rates surging largely due to for-profit college expansion.
  • 9. The next massive debt bubble to crush the economy – 10 charts examining the upcoming implosion of the student loan market. $1 trillion in student loans and defaults sharply increasing.
  • 10. Welcome to the new model of retirement. No retirement. In 1983 over 60 percent of American workers had some kind of defined-benefit plan. Today less than 20 percent have access to a plan and the majority of retired Americans largely rely on Social Security as their de facto retirement plan.
  • Categories